THE 2025 UNF*CKING YOUR CX HONORS
Celebrating the CX Leaders Who Actually Delivered This Year.
THE PROBLEM: CX AWARDS ARE BROKEN
EVERY DECEMBER, THE INDUSTRY DROPS THE SAME LIST:
“TOP 10 CX LEADERS TO FOLLOW NEXT YEAR”
But, let’s be honest…
🏆 They reward popularity, not performance.
🏆 They highlight influencers, not operators.
🏆 They celebrate noise, not outcomes.
🏆 They give trophies for dashboards, not execution.
That’s not CX.
That’s PR.
And the people actually doing the work — the ones fixing friction, driving revenue, building champions, and unf*cking broken systems remain invisible.
We’re done with that.
INTRODUCING: THE 2025 UNF*CKING YOUR CX HONORS
The only CX awards that require receipts - not vibes.
If you didn’t deliver impact this year, you don’t belong here. (No hard feelings).
If you did, you deserve to be celebrated like someone who changed the trajectory of your company.
This is the anti-award.
Built for practitioners.
Built for operators.
Built for outcomes.
No fluff.
No politics.
No vendor agendas.
Just results.
WHAT MAKES THESE AWARDS DIFFERENT?
No “thought leadership” points.
We don’t care how many posts you wrote or panels you spoke on.
Outcome > Optics.
We care what changed - for customers, employees, and the P&L.
No sacred cows.
Legacy CX, NPS theater, survey worship… none of that wins here.
Judged by the Council of Doers.
A small panel of practitioners who have delivered real business impact in the trenches.
Aligned to the Experience Performance System (EPS).
Modern CX is a performance engine. These awards spotlight those who built one.
STOP THE BLEEDING AWARD
For the leader who took on a long-ignored, painful friction point and finally stopped the customer or revenue bleed.
EXECUTIVE WHISPERER AWARD
For the leader who turned the toughest executive skeptic into a true champion.
SIGNAL ARCHITECT AWARD
For the pro who built a multi-signal intelligence engine across behavioral, operational, qualitative, and digital data
REVENUE RESUSCITATOR AWARD
For the practitioner who delivered measurable revenue, retention, or conversion outcomes.
Actual dollars, not dashboards.
HEAVY LIFTER AWARD
For the operator who moved their organization from survey management → performance system.
ACTION OVER ANALYSIS AWARD
For the leader who turned insights into business cases → prioritization → operational change within 30/60/90 days.
SYSTEM BURNER AWARD
For the CX leader who burned down outdated XM processes and rebuilt with EPS-driven precision.
NO MORE LIP SERVICE AWARD
For the person who killed sacred cows and forced the company to finally act.
EPS LEADER OF THE YEAR
The top honor.
Awarded to the leader who delivered cross-functional transformation and set a new standard for modern CX.
Meet the council of doers
These awards are judged exclusively by practitioners who have delivered measurable outcomes inside real organizations.
Not vendors.
Not analysts.
Not influencers.
Operators.
The Council of Doers evaluates every nomination with a single question:
Did this person actually unf*ck something this year?
If yes, they belong on the list.
If not, they don’t.
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Experience Designer / CX StrategistAs a CX lead I enjoy working on developing simplification framework for customer journeys. My ultimate goal is to provide key stakeholders, for their decision-making purposes, information which is based on researched evidence, all the way from conception to delivery.
My areas of specialties are: Human Centered Design, Service & Business Design, UX Research, UX Strategy, CX Management, Design management, Design Ops, Innovation, Enterprise Experience, team leadership and coaching, Mentoring.
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Strategic Success Partner / Driving Contact Center Innovation, Revenue Growth and Leadership AlignmentAs a Strategic Success Partner with over 20 years of experience leading contact center innovation and customer experience initiatives for Fortune 500 companies and iconic brands. I specialize in driving revenue growth, operational excellence, and leadership alignment in complex organizations.
My expertise lies in optimizing contact center operations through cutting-edge technology and data-driven strategies that boost profitability and enhance customer loyalty. But I know that technology alone isn't enough. True, sustainable success happens when leaders align their teams' personal ambition and connection to the company's mission-creating high-performing, engaged environments where both people and business thrive.
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Senior Manager, Human & Cultural Insights | Co-Founder, ImprintCX
I am not your average Consultant delivering CX initiatives as stale as yesterday’s donuts.
I am a Client Confidante—partnering with clients to make informed, impactful decisions that meet immediate objectives and build sustainable, long-term brand value.
I am a Cross-Functional Collaborator—bridging consumer insights, brand strategy, market research, storytelling, and customer experience to craft innovative, actionable solutions. This holistic approach allows me to uncover new perspectives, connect the unexpected, and help brands redefine how they understand and engage with their customers.
I am a Clue Connector—linking consumer insights with powerful narratives, quantitative data with human experience, and strategic vision with customer-centric execution. My ability to navigate these intersections drives growth and builds meaningful, enduring customer relationships.
What Sets Me Apart: I’ve spent most of my career exploring every side of the CX landscape
✦ 12 years as an Agency-side Strategic Planner, driving creative, shopper, and consumer marketing initiatives.
✦ 7 years as a Consultative Market Researcher, helping clients decode complex data into actionable insights.
✦ 7 years as a Client-side Brand Strategist, aligning business goals with consumer desires.
✦ And yes, a stint as a hostess, donut maker, and customer-pleaser—proof that I truly understand people!
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Next Gen CX Innovator | Head of Customer Experience | LLM Model Training & EvaluationI'm a commercially minded transformation leader with a track record of driving growth, efficiency, and service excellence across complex, customer-facing operations. With experience spanning consulting, technology, and regulated sectors, I bring a practical, insight-led approach to aligning customer strategy with business outcomes.
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Health + Care Customer Experience Evangelist and ActivatorI lead EaaM (Experience as a Medicine) explorations and efforts because the Experiences surrounding care have clinical implications.
Broken health experiences are some of the best problems to solve.
As a leading and Trusted CXO advisor, I help leading global life sciences companies understand and optimize the customer and colleague experiences adjacent to products and brands.
I have a deep understanding of the healthcare landscape and trends, from life sciences, device, systems, payers, consultancies, future-fit agencies, technology innovators and integrators, and the vast array of connected health Imagineers from start-ups to industry leaders.
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Creator, Author of The Experience Performance System | Author, Host of Unf*cking Your CX
I’ve operated on every side of the enterprise:
• Former CX executive
• SaaS growth leader
• Operator and transformation lead
• Strategic advisor to global brands
• Buyer of CX, EX, and VoC technology
• Partner to CEOs, COOs, and Chief Customer Officers
And across all of these roles, one pattern became clear:
CX doesn’t fail due to a lack of data.
It fails because organizations lack a system that converts insight into action and action into impact.
The Experience Performance System™ was built to solve that.
EPS enables executive teams to:
1/ Align customer friction to revenue, retention, and operating efficiency
2/ Prioritize the highest-value opportunities
3/ Accelerate cross-functional decision velocity
4/ Strengthen internal accountability and ownership
5/ Increase Customer Lifetime Value through system-level performance
6/ Replace dashboard-driven management with outcome-driven execution
I partner with growth-oriented organizations to design and implement this system-shifting CX from a reporting function into a business engine embedded across product, operations, digital, retail, and care.
HOW IT WORKS
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Anyone can nominate anyone - including self-nominations.
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Fluff will be filtered out.
Only impact-focused submissions move forward. -
The Council of Doers scores nominees based on:
Outcome
Influence
System impact
Execution velocity
EPS alignment
Business value
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Winners featured across:
+ The Unf*cking Your CX Newsletter
+ LinkedIn
+ The Podcast
+ The EPS website
+ Social graphics + badges
+ Full case breakdowns
WHY ENTER? WHY NOMINATE?
Because the people who actually drive business impact deserve recognition.
Because CX needs new models of excellence.
Because the work that matters is often invisible.
Because leadership is shifting from “managing experience” → performing it.
Because the individuals doing the heavy lifting rarely get credit for it.
And because changing a company is hard -
and those who did it this year deserve their moment.
READY TO CELEBRATE A DOER?
NOMINATE A CX LEADER WHO ACTUALLY DELIVERED THIS YEAR
This is the list that matters.
This is the list that will age the best.
This is the list the industry won’t be able to ignore.