eBook: The CX Case Maker
The CX Case Maker
Turn Customer Friction Into Funded Business Cases That Drive Real Change
The CX Case Maker™ is more than an eBook—it’s a tactical playbook for CX professionals who are done being ignored. If you're tired of presenting NPS scores, sharing dashboards, and still walking out of meetings without commitment, this is your unfair advantage.
This guide gives you the exact framework to move from “We’ve got the insight” to “We’ve got buy-in, budget, and action.”
Inside, you’ll learn how to:
✅ Build 1-page business cases that align customer pain to strategic priorities
✅ Use madlib-style templates to save time and write with clarity
✅ Quantify the cost of inaction to spark executive urgency
✅ Translate CX into language your CFO, CMO, and COO actually care about
✅ Position yourself as a growth driver, not a survey manager
What You’ll Walk Away With:
A repeatable method to turn feedback into action
Confidence walking into exec meetings with proof, not just insight
Alignment strategies to influence cross-functional partners
Real-world examples for Retail - WISMO & Digital Cart Abandonment; SaaS Onboarding
What’s Included:
90+ page PDF (instantly downloadable)
Madlib templates + problem statement builder
Payoff mapping, cost of inaction guide, and more
This Is For You If:
You're doing great customer research… but nothing’s changing
You need to prove the business value of CX
You’re done being sidelined and want to sell the case for change
CX doesn’t sell itself.
Download the playbook that helps you sell it the right way.
The CX Case Maker
Turn Customer Friction Into Funded Business Cases That Drive Real Change
The CX Case Maker™ is more than an eBook—it’s a tactical playbook for CX professionals who are done being ignored. If you're tired of presenting NPS scores, sharing dashboards, and still walking out of meetings without commitment, this is your unfair advantage.
This guide gives you the exact framework to move from “We’ve got the insight” to “We’ve got buy-in, budget, and action.”
Inside, you’ll learn how to:
✅ Build 1-page business cases that align customer pain to strategic priorities
✅ Use madlib-style templates to save time and write with clarity
✅ Quantify the cost of inaction to spark executive urgency
✅ Translate CX into language your CFO, CMO, and COO actually care about
✅ Position yourself as a growth driver, not a survey manager
What You’ll Walk Away With:
A repeatable method to turn feedback into action
Confidence walking into exec meetings with proof, not just insight
Alignment strategies to influence cross-functional partners
Real-world examples for Retail - WISMO & Digital Cart Abandonment; SaaS Onboarding
What’s Included:
90+ page PDF (instantly downloadable)
Madlib templates + problem statement builder
Payoff mapping, cost of inaction guide, and more
This Is For You If:
You're doing great customer research… but nothing’s changing
You need to prove the business value of CX
You’re done being sidelined and want to sell the case for change
CX doesn’t sell itself.
Download the playbook that helps you sell it the right way.
The CX Case Maker
Turn Customer Friction Into Funded Business Cases That Drive Real Change
The CX Case Maker™ is more than an eBook—it’s a tactical playbook for CX professionals who are done being ignored. If you're tired of presenting NPS scores, sharing dashboards, and still walking out of meetings without commitment, this is your unfair advantage.
This guide gives you the exact framework to move from “We’ve got the insight” to “We’ve got buy-in, budget, and action.”
Inside, you’ll learn how to:
✅ Build 1-page business cases that align customer pain to strategic priorities
✅ Use madlib-style templates to save time and write with clarity
✅ Quantify the cost of inaction to spark executive urgency
✅ Translate CX into language your CFO, CMO, and COO actually care about
✅ Position yourself as a growth driver, not a survey manager
What You’ll Walk Away With:
A repeatable method to turn feedback into action
Confidence walking into exec meetings with proof, not just insight
Alignment strategies to influence cross-functional partners
Real-world examples for Retail - WISMO & Digital Cart Abandonment; SaaS Onboarding
What’s Included:
90+ page PDF (instantly downloadable)
Madlib templates + problem statement builder
Payoff mapping, cost of inaction guide, and more
This Is For You If:
You're doing great customer research… but nothing’s changing
You need to prove the business value of CX
You’re done being sidelined and want to sell the case for change
CX doesn’t sell itself.
Download the playbook that helps you sell it the right way.